Our brand is what students, faculty, staff. alumni, corporations, donors, friends, supporters, peers and outside observers all think, feel and respond to when they hear Virginia State University mentioned.
By developing a robust brand, we can shape the way people perceive VSU. This established brand/style guide ensures our image will remain consistent so our brand is not diluted or misconstrued, but has a strong, unified voice.
Therefore, all official publications should maintain a consistent institutional image. The Office of Communications is committed to ensuring that University’s publications are produce and printed professionally. Our goal is to ensure through proper planning that the finished product accurately reflects the University’s branding.