DEPARTMENT OF MANAGEMENT AND MARKETING Chairperson: Venkatapparao Mummalaneni
Email: vmummala@vsu.edu Ms. Lynn Singleton
Administrative Program Specialist II Phone: 804-524-5808
Fax: 804-524-6845
Box 9209, Room 220, Singleton Hall
School of Business
Virginia State University
Petersburg VA 23806 Description of Department The Department of Management and Marketing provides students with opportunities to develop competencies in the areas of Management and Marketing. Major degree programs are offered in Management and Marketing and a concentration is available in the area of Human Resources Management. The curricula in the Department of Management and Marketing are designed to produce students who will be able to succeed in a highly competitive, global society. Mission of Department The Department of management and Marketing provides a comprehensive, top-quality undergraduate education in the management and the marketing disciplines that incorporates state-of-art information technology to prepare our students for leadership roles in business and society Objectives of Department To accomplish its mission, the Department has identified its objectives as follows: - To develop in students an appreciation of the requirements involved in the management of complex organizations, and to engender excitement to pursue careers in management and marketing.
- To develop students' communication skills, both oral and written, for the efficient performance of management and marketing functions at all levels of an organization.
- To develop in students an appreciation for career opportunities in management and marketing.
- To increase the use of instructional technology by faculty and students for application to the various fields of management and marketing.
- To prepare students to become effective managers and marketers in business firms, educational institutions, government, business industries, and other organizations.
- To teach students to have a global perspective of business and other organizations with particular emphasis on the requisite skills needed for effective management and marketing in different cultures.
- To develop students' sensitivities to ethical and moral responsibilities in the conduct of their organizational and personal functions.
- To encourage students to adopt a management style of lifelong learning.
- To prepare students to become cognizant of the interrelationships among the sub-fields of business, and of the interrelationship between management and marketing and other disciplines.
- To encourage scholarly contributions to knowledge, sharing of scholarly information, and efforts to remain at the leading edge of management and marketing research so that faculty can provide the highest quality instructional services to students.
- To encourage scholarly contributions which facilitate faculty contact with professionals who can provide management and marketing opportunities to students so that students can succeed as managers in a changing global society.
- To assure faculty and student involvement and participation in professional, service, community and business organizations.
- To provide community service in the areas of management and marketing.
- To increase departmental visibility in the surrounding community in order to stimulate an awareness and appreciation for the services offered by the Department.
- To promote service which improves the Department's accomplishment of its goals, provides new opportunities for the Department, and helps ensure that the Department looks to the future and changes with the environment.
- To develop students' understanding of, proclivity for, and commitment to community service.
- To promote non-curricular activities which augment student development.
Major Programs in Department The Department of Management and Marketing offers two degree programs leading to either of the following: - A Bachelor of Science in Management with the option of specializing in either (a) General Management or (b) Human Resources Management
- A Bachelor of Science in Marketing
Management Degree Program The program leading to a B.S. degree in Management is designed to provide a comprehensive mix of general and professional education suitable for preparing students for managerial leadership in both profit and non-profit organizations. Emphasis is placed on acquiring knowledge of the basic concepts and ideas essential to universal management functions.
The B.S. degree in Management consists of 120 semester hours of academic work. The Management Internship is encouraged for all Management majors. A brief description of each concentration follows: A. The General Management Concentration aims to prepare students for positions in industry and government or for graduate study in management and/or other related fields of business. B. The Human Resources Management Concentration is designed to provide students with the skills and knowledge needed to manage the workforce and make decisions relative to the sensitive and dynamic relationships between employees and the owners and managers of the organization. Students in this concentration are exposed to an overview of all the core areas of management and business functions. Marketing Degree Program The program leading to a B.S. degree in Marketing is designed to provide a comprehensive mix of general and professional education suitable for preparing students for managerial leadership in both profit and non-profit organizations. Emphasis is placed on acquiring knowledge of basic concepts and ideas essential to universal management and marketing functions. The B.S. degree in Marketing consists of 120 semester hours of course work.
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