| Why Underwrite? WVST 91.3 FMis a non-commercial, educational radio station whose license is held by the Virginia State University. Jazz, R&B, Reggae, Urban, Virginia News, Sports and Public Affairs programs are broadcast 24 hours a day, 365 days a year. Listeners (and Staff) represent a genuine cross section of the community: business people, retirees, faculty, alumni, students and residents of the area. These are the people who will hear your message through the Tri-City Area. WVST 91.3 FM broadcast range has a 25-30 mile radius. How Does Underwriting Work? WVST 91.3 FM is owned by and located at the Virginia University (VSU). VSU is a 501(c)(3) nonprofit organization and therefore all donations including underwriting are tax-deductible. As an alternative to advertising, underwriting is a way for you or your business (or non-profit organization) to gain community-wide recognition for your support of WVST and it’s commitment to quality and diverse programming. In addition to being a very wise investment for you, the on-air acknowledgements enhance your image as participants in, and supporters of organizations in our community. With over fifteen programs per week, ranging in length from 2 minutes to 4 hours, there are many from which to choose that will most effectively showcase your business or organization. You may elect to underwrite one or more regular programs. In return, the announcer of the sponsored program will read your message. (see FCC Regulations and sample underwriting) Underwriting Contract commitments vary and an advance installment is required. Contact WVST at 804 524-6725 for rate sheets “Underwriter Sponsor Sheet” and payment alternative. What Content may I have in my Underwriting Announcement? WVST 91.3 FM is committed to creating high quality, professional-sounding announcements. An Underwriter Representative will work with you to maximize your message within the parameters set by the FCC (see FCC Underwriting Guidelines attached). We are confident that you will be satisfied with our representation of your business. To receive a complete Underwriting Packet or for information on pricing, contracts and other aspects of WVST’s sponsorship, please contact us today @ 804 524-6725. FCC/WVST Underwriting Regulations and Policies Due to FCC regulations of non-commercial airwaves there are several rules we must abide by in any underwriting announcement. The following is a brief description of what can and cannot be used: Legal or trade name must be stated to identify the underwriter. Any or all of the following may be used in acknowledgement copy: - Telephone number, email address, web site and location of business or area served.
- Days of operation
- A listing of up three (3) products or services
- Product origin “Belgium Waffles” or “French Bread”
- Intended use of product, “Men’s Suits” or “Breakfast, Lunch and Dinner”
- Product content, “Silk Blouses” “Leather Shoes”
- Form of delivery, or method of preparation, “made from grapes” or “cooked with herbs”
None of the followingmay be used in acknowledgement copy: - Qualitative language, (handcrafted; homemade; great; wonderful)
- Comparative language, (better; most)
- “Calls to Action” (call today, come by)
- Location of business using another business as a reference, (located next to or near by)
- Number of years in business (serving the community for over 20 years)
- First person statements, (I urge you…)
- Second person statements, (you can stop by…)
Corporate non-promotional slogans may be used in underwriting acknowledgements if they are in well-established use by the business and the wording stays within the spirit of these guidelines and FCC regulations. Underwriters may state for the arts in general terms, but may only name WVST specifically, (the arts and WVST) All underwriting copy, including corporate slogans, is subject to approval of the Station Manager of WVST 91.3 FM. Underwriting is support for current programs at WVST. Financial support does not in any way imply that sponsors may influence program content or programming decisions. |
