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Philosophy of Design Graphic design is historically a visual language consisting of text and image composed to send messages in print format. In the past two decades, new formats have been introduced to the discipline, including sound, motion and interactivity. Graphic design is a powerful form of visual language. My philosophy of design is that every project begins with a design process. The beginning of every project starts by analyzing who the message is for and how the audience is currently receiving the message. It is then the message can be crafted and delivered in coherent and effective means. Graphic Design is the visualization of ideas that solve problems from simple to complex by combining text and image to create effective visual communication. Ultimately communicating an idea or concept. To be an effective visual communicator one must fully understand the roots of the profession. Studying the history of graphic design we establish understanding of the past to become more effective visual communicators in the present. Phil Meggs stated: "Since prehistoric times, people have searched for ways to give visual form to ideas and concepts, to store knowledge in graphic form, and to bring order and clarity to information. Over the course of history, various people including scribes, printers, and artists have filled these needs. It was not until 1922, when the outstanding book designer William Addison Design coined the term ‘graphic design’ to describe his activities as an individual who brought structural order and visual form to printed communications, that an emerging profession received an appropriate name."1 I had the honor of being a student of Phil Meggs and as I continue to study the history of graphic design, not just through Phil’s eyes, but all graphic designers, past and present, I find something new and exciting at every turn. Education Virginia Commonwealth University, School of the Arts, Richmond, Virginia Master of Fine Arts in Design / Visual Communications, 2008 Research: Collaborating with performance artists, directors and faculty to understanding performance as an experimental approach to the creative problem solving process. Thesis title: Typographic Performance: bringing the stage into the design process. Virginia Commonwealth University, School of the Arts, Richmond, VA Bachelor of Fine Arts in Communication Arts and Design – Magna Cum Laude, 1997 Academic Appointments Virginia Commonwealth University, School of Mass Communication, Richmond, Virginia Graduate Teaching Assistant, 2007 Assist the faculty with projects for class and academic research. Virginia Commonwealth University, School of the Arts Richmond, Virginia Adjunct Faculty / Department of Graphic Design, 2002 – present Teach courses in Typography, Electronic Prepress, Systems in Design, Electronic Imaging, Commercial Printing and Art Direction. Professional Practice 2001– present Chambers Design, Ashland, Virginia Creative Director and Principal Day to day operations and graphic design. Abbreviated client list: Bon Secours Richmond Health System, City of Richmond, Virginia Commonwealth University, Adviser Compliance Associates. Publications 100’s visual Packaging & Labels. Ann Ford & Matt Woolman. angela patchell books: March 31, 2009. 100’s of innovative international examples of packaging and label design. This book gives you the visual inspiration you need to create the design meet your client brief. Publication Designer: 100’s visual Logos & Letterheads. Matt Woolman. angela patchell books: October 15, 2008. 100’s visual Formats, Folds & Bindings. Matt Woolman. angela patchell books: October 15, 2008. Color Management for Packaging: A Comprehensive Guide for Graphic Designers. John T. Drew & Sarah Meyer. Rotovision: March 2008 Works Included: Working With Computer Type 4/Experimental Typography Rob Carter - 1998 experimental & expressive typography studies: pages: 85, 86. Wiley, 1997. Digital Color and Type Rob Carter - 2002 experimental & expressive typography studies: pages: 225, 226. Wiley, 2002.
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